Firstly, I want to give huge thanks to K D Grace for having me here to blog about websites and why they should be kept updated. I’m writing with both my author and publicist hats on, but the information is relevant to any website.
So, why should your author website be kept updated? I’ll try not to waffle on for too long, but here goes…
Because it’s good for search engine ranking. If Google, for example, index your website (which they do periodically) and find that it’s not had any changes made to it in a while, it’ll lose popularity with them, making it less likely for people to be able to find you when they search. The search engines love fresh, relevant content.
Because it’s good for your readers. If they land on your website and find out the last time you made changes was two years ago, they’re going to get the wrong impression. Perhaps they’ll think you’ve stopped writing and not bother to look for any more of your books. Maybe they’ll think that you just don’t care about keeping your site updated – which will make them wonder how much care you’re taking in your writing, how committed you are. This is why it’s a good thing to have your blog integrated into your website, as per this very site. It means that even if you’re between book releases and have no more information to add on that front at the moment, you can still add new content to your website. Whether it be your new blurb, a cover reveal, excerpt, a post about your work in progress or what’s coming next for you, or even a guest blog. As long as the content is fresh and relevant, your readers will remain interested in your website.
Because it’s good for the industry. You never know who is looking at your website. Aside from other authors and readers, agents, publishers, journalists and many more people may be browsing around your pages. Your publishers will like to see that you’re keeping on top of updates and that you’re promoting your books. Agents may read excerpts and take a liking to your work. Journalists may arrive and see what you’re all about and contact you in order to feature you in an article or interview. You just never know.
Because it’s good for you. More visitors to your website means more exposure, and in turn, more sales. Happier readers, publishers and potential contacts from agents, journalists and more. What’s not to like?
If you’re not technically-minded, then why not hand off your website upkeep to someone else? As well as looking after my own websites (four so far!), I take care of updates and technical for several of my clients, including K D Grace! Visit the contact page on http://www.writermarketing.co.uk to get in touch.
Thanks for reading!
Lucy Felthouse is a very busy woman. As well as writing and editing, she also runs her own promotions company, Writer Marketing Services. You can find out more about the services she offers, along with pricing at http://www.writermarketing.co.uk