Xcite has now signed a three-book contract with erotic and romantic novelist Grace Marshall – better known to some as KD Grace, whose erotic novel The Initiation of Ms Holly has been reprinted for a second time following increased demand in the wake of Fifty Shades of Grey.
Hazel says as well as sex, people still deep down want a love story at the heart of the fiction.
And she says that given a little encouragement, there is an erotic novelist in all of us.
“What we have realised is a lot of people, although they want it sexy, they also want a love story, and want the relationship element,” she said.
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