With the plethora of billionaire stories that have burst on to the scene since the 50SoG phenomena and the second film fast approaching, I found myself wondering the other day while I was doing the ironing just what it is about billionaires that we find so appealing.

OK, I suppose that sounds like a stupid question. People are always curious about how the other half (or in this case less than 1%) live. That’s only natural. And who hasn’t fantasized about how their lives would be different if they won the lottery or a long lost relative died and left them with a fortune? So here are just a few of the reasons I think billionaire romances appeal to readers so much.

THE FREEDOM

It they can buy it, they can have it. Billionaires don’t have the financial constraints the rest of us constantly live with. Helicopters, jets, palatial mansions in south France, yachts the size of the QE2 are all just an afternoon’s shopping spree. There’s something very appealing about the freedom that buys, which leads me to my next reason.

THE RULES DON’T APPLY

If money is no issue, then many of the rules that apply to most of us are no longer relevant. While money may not be able to buy love, it can certainly buy sexual satisfaction in more than fifty shades and way more colours than gray. There’s something very edgy and exciting about the idea of buying sexual control over another person. It’s a Dom/sub relationship based on wealth, and we live in an age when money is power and money is control. It’s not surprising that money is also very sexy. Neither is it surprising that many of our fantasies involve ‘being bought’ in some way.

LIVING THE LIFE

The typical billionaire story involves a billionaire loving or at least lusting for someone who is very average. And while we read that story, we fantasise ourselves right into that role. We become the character who is wined and dined, whisked away in the private jet and shopped for by a very exclusive personal shopper. In essence, we get one helluva makeover, readying us to walk in the rarified air of the billionaire’s world. It’s the luxury and adventure of our fantasies along with the hot nasty steamy sex of … er … well … our fantasies.

THE LOOK

In billionaire novels the polished, airbrushed look of wealth is associated with the look or our dream guy or girl. We want our billionaires to conform to our personal fantasies of what sexy and rich look like, and it’s amazing, though not surprising, how often the two go hand in hand. If we’re going to have a fantasy man, he might as well look good AND be rich. And of course, he will lust obsessively after US!

SUFFERING BILLIONAIRES

Our billionaire must suffer or have suffered. No silver spoons in these stories. Our billionaires must have suffered tragedy, been raised by crack whores, lost a loved one, had an abusive childhood, secretly suffer from self-doubt, self-loathing, horrible nightmares, think themselves unworthy of love. In the eyes of readers, there has to be a cost for wealth. Most of us can’t really imagine what it’s like to have that much money and power. If we’re being honest, we resent the hell out of people we feel have it but don’t deserve it. We find it gratifying to know that, yes, the wealthy really do put their pants on the same way the rest of us do, and they don’t get off without suffering. We need to see that suffering to make that love connection.

SALVATION IS AT HAND

Enter the love interest, just your ordinary girl/guy (insert your own name here) whose soul purpose in the story, as in all love stories, is to rescue the hero from himself, lift him above his self-doubts and heal him. The heroine’s job is to bring the wounded hero, even if he’s a surly billionaire, to a shared HEA. There’s something very satisfying about a billionaire who has everything, but is totally lost and impoverished until the love of his life saves him and brings him true love.

BALANCE OF POWER

It’s essential to the story that the love interest has something to offer to the billionaire that he needs, craves, can’t buy with his money. No one really wants to read a story about two perfect billionaires falling in love with each other in their perfect billionaire world. I’m convinced the billionaire story works because if offers the non-billionaire reader a balance of power. There’s something outrageously satisfying about an ordinary person having exactly what a billionaire needs, but can’t buy, what a billionaire is willing to give up all his/her wealth to have. The HEA in a billionaire story is that balance of power, when the billionaire and the ordinary heroine come to a state of equilibrium that allows love. Because the contrast in the beginning is so great, the achievement of this balance of power can be spectacular to watch. And the HEA can be very satisfying because of that contrast.

There! That’s K D’s analysis of the billionaire romance in a nutshell. What do you think?

Sexy Just Got Rich Anthology blurb:

Billionaires have it all but that doesn’t mean they don’t have to work hard to get what their hearts desire. In this anthology of erotic BDSM stories the Brit Babes offer heroes and heroines who aren’t shy about taking what they want. From farmyards to luxury penthouses, wealth is all about sating needs, connecting souls and taking pleasure to new highs. Whether you’re looking for a coffee break read or something longer to curl up in bed with, you’ll find something to suit your needs in Sexy Just Got Rich.

‘Buying the Farm’ blurb:

Cassie Fielding is at her wits end trying to save the family farm from bankruptcy after her father’s illness. But when Cassie returns from university, she finds that, in spite of their financial situation, her father has hired the mysterious Simon Dennis to help run the place. As Cassie and the new hired hand experience an unprecedented heat wave of lust, Cassie comes to suspect that her father and Simon may be in cahoots with their own plan to save the farm, and the whole scheme depends on her.

Excerpt

When Simon came to her, she was standing with her back to the open sliding door, arms braced against the stalls they had renovated. He wanted to breed horses – not on a grand scale, but mostly as an experiment in the beginning, a part of their plan to diversify. The planning was still in the early stages, but it was filled, like most of their plans for Fielding Farm, with exciting possibilities.           

‘I’m sorry, Cassie.’ For a long time he stood silhouetted in the door, his shadow stretching out before him, merging with the gloom of the barn. Then he moved to stand behind her, slipping his arms carefully around her waist, as though he feared she might turn on him. In truth, she wasn’t sure his fears weren’t justified.

At last, she relaxed and leaned her head back against his shoulders, feeling his sigh of relief, warm and humid on the soft flesh of her neck. ‘Is any of what he said true?’

‘Some of it, yes. I wanted to buy Fielding Farm. I made your father a very generous offer, one I didn’t think he could refuse.’

‘But he did.’ Her voice was little more than a whisper.

‘Well, not exactly.’ He kissed her ear and tightened his hold just slightly, not sure what her response would be. ‘He told me he wouldn’t consider any offer until I’d worked as his hired hand for six months.’

Cassie laughed in spite of herself. ‘And then he threw in the farmer’s daughter to sweeten the deal?’

He nuzzled her neck and kissed her just below her ear, sending shivers down her spine, and she pressed back against him. ‘I think he knew all along what would happen. I think he knew that when I got to know the farmer’s daughter, I’d want it all, lock stock and barrel, and buying the farm was gonna cost me way more than I expected to pay.’ One hand moved up to cup her breast and for a long second, he seemed to have lost himself in the soft flesh of her nape and along the top of her shoulder. ‘But Christ,’ he breathed against her throat, ‘it’s worth the price.’

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