Emily Bendell, CEO of lingerie and lovestuff retailer BlueBella.com believes the secret behind its success is because it’s a sexy book written by a woman – for women.

“Over the past few years, as the genre has become increasingly popular, authors such as KD Grace have ensured there is something on offer for everyone, and with books such as Fifty Shades of Grey accelerating the trend, the genre can only continue to grow in popularity,” she told Huffpost Lifestyle

Read the entire article at Huffpost Lifestyle.